Games that exploit your data and spam your friends damage the reputation of the whole industry. We don't do that. But Facebook and Twitter are amazing storytelling tools, and we're very interested in that.
You don't need a Facebook or Twitter account to play Fallen London.
If you DO use one, you can play with your friends: form cliques, compete in plant-fighting tournaments, and so on.
You can also play Living Stories, in which characters talk to you by Twitter messages or Facebook mail. On Twitter, these DMs come to you via your own account - but noone else sees them
Our first principle: it's your Twitter or Facebook stream, not ours.